Time for a New Website? Be Sure to Cover the Basics

Mar 4, 2016


So you finally decided to update your website? Great! Now what?

To get started you’ll need two things, an idea and a budget.

The fact that you want to update your site means that you already have some ideas in mind. Let’s go over some basic questions to make sure that we have everything covered.

1. What is the purpose of the website?

No, this is not a trick question. At some point every business owner has heard, “You need a website.” But having a site just because you think you should isn’t going to help anyone. There needs to be a purpose behind it.

The answer can be simple. “I want customers to be able to find me online.”

Or it can be what your entire business depends upon. “I want to sell products or services online.”

Whatever your answer to this question, it will dictate how the site is built in an effort to achieve its purpose.

2. What do you want visitors to do?

This will depend on your answer to the first question. Do you want them to read the latest news about a product or service you offer? What about your latest promotion? Is there an event you’d like them to know about or even sign up for?

Your site could offer many options. The important thing is to prioritize what you want visitors to do. On average you’ve got about a minute or so to grab a visitor’s attention. The site’s design will focus on how you want to use that little bit of time.

3. What three sites are closest to your vision?

One of the tricky things about ideas is that they can be hard to convey to others. No matter how clear it may seem to you, once you start to explain it to someone else the vision starts to fall apart. This is especially true with site design.

Clean. Modern. Cool.

This is how your new site looks in your head, right? The only problem is that those adjectives are pretty generic and have completely different meanings for different people.

The best way to show what you’re looking for is by example. Find some sites that match what you’re imagining and then be specific. What is it about those sites that you like? Is it the colors of one? The way the menu works on another?

Seeing examples of these different ideas will make your idea more clear.

4. What is your budget?

The budget is one of the most important aspects of building a website and I highly recommend having one in place before contacting a developer. It will save both parties from wasting time talking about something that isn’t feasible.

For example, if someone has an idea for the next Amazon.com and only has a $5,000 budget it’s just not going to work out.

In Summary…

There is a lot of work that goes into developing a successful website. Planning is a small but important part of it.

Picking the right developer is just as important.

If you have questions about the process or have a site you’d like me to help with, contact me.

Adam Bushá